Instagram’s paid adds are a way for content creators and small businesses to boost their audience by a huge margin, Paid adds, reach nearly 96% of active users every month a total of 2 billion viewers or potential customers.
Paid adds can be the same as any other post on Instagram, reels, carousel’s, or a collection of images as a dynamic product gallery, but will have sponsored label on the post so users can see it is an add but in addition can contain links to websites product tags etc, know as CTA (call to action) buttons. The CTA buttons can vary based. On the type of post used as an advert. Paid adds do have a monetary cost implication and varies based on the time of year and the length of the campaign each raising higher as the projected reach increases.
The brief outlines of the very complex systems of recording data for social media, across the last series of blog posts. Is just a stepping stone into the world of maximising your social media presence, and by learning to understand this data we can increase our web traffic and in turn our ability to maximise our potential customer pool and or monetisation value of our social media accounts.
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