What are analytics and what are they used for?
There are four main types of analytics used to measure the viewer hits and quality of the posts you make to social media, they are a valuable tool in creating a lasting impression with your marketing, helping to ensure you get the correct audience at the correct time making your posts more attractive to the systems algorithms.
The four main types are as follows
Quantitative ( Tracking shares likes comments the more numerical data)
Qualitative ( looks the language, content, audience reaction, brand reputation )
Descriptive ( used to look at past trends, historical data, and content shared across platforms)
Diagnostic ( looks at why certain campaigns were more successful than others)
The following blog posts will look to give a basic understanding of these types of analytics their uses and how they can help improve your social media experience, as well as the algorithm used by instagram and how to maximise your social footprint.
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